Image de l'éditeur

Controlling the Message: New Media in American Political Campaigns (Hardback)

Edité par New York University Press, United States, 2015
ISBN 10: 1479886351 / ISBN 13: 9781479886357
Neuf(s) / Hardback / Quantité : 1
Vendeur The Book Depository US (London, Royaume-Uni)
Disponible auprès d'autres vendeurs
Afficher tous les  exemplaires de ce livre
Ajouter au panier
Prix conseillé :
Prix: EUR 75,60
Autre devise
Livraison : EUR 0
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

Mettre de côté

Au sujet du livre

Détails bibliographiques


Titre : Controlling the Message: New Media in ...

Éditeur : New York University Press, United States

Date d'édition : 2015

Reliure : Hardback

Etat du livre : New

Description :

Language: English . Brand New Book. From the presidential race to the battle for the office of New York City mayor, American political candidates approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens engagement with the issues-these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship-an ideal volume for students, scholars, and political analysts alike. N° de réf. du libraire AAJ9781479886357

A propos du livre :

Book ratings provided by GoodReads) :
4 note moyenne
(1 avis)

Synopsis : From the presidential race to the battle for the office of New York City mayor, American political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens' engagement with the issues--these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship--an ideal volume for students, scholars, and political analysts alike.

Critique: "The 2012 presidential and congressional races serve as a laboratory for the scholars in this volume, who contribute 13 chapters on the impact of social media (Twitter, Facebook, YouTube, blogs, and online forums) on these elections...[P]olitical scientists specializing in this emerging field will appreciate the rigor of these studies"-"Library Journal"

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Librairie et conditions de vente

Modes de paiement

Le libraire accepte les modes de paiement suivants :

  • American Express
  • Carte Bleue
  • EuroCard/MasterCard
  • Visa

[Chercher dans le catalogue du libraire]

[Afficher le catalogue du vendeur]

[Poser une question au libraire]

Libraire : The Book Depository US
Adresse : London, Royaume-Uni

Vendeur AbeBooks depuis : 10 septembre 2013
Evaluation du vendeur : Evaluation 5 étoiles

Conditions de vente :

All books are shipped in New condition promptly, we are happy to accept returns up to 30 days from purchase. Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order. Name of business : The Book Depository Ltd Form of legal entity : A Limited Company Business address: The Book Depository, 60 Holborn Vi...

[Pour plus d'information]

Conditions de livraison :

Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order.


Description de la librairie : Book Depository is an international bookseller. We ship our books to over 100 countries around the globe and we are always looking to add more countries to the list. We really, really love books and offer millions of titles, currently over 10 million of them, with this figure increasing daily. Living by our motto, 'Bookseller to the World', we focus on offering as many titles as possible to as many customers as possible. Most of our titles are dispatched within 2 business days of your order. Apart from publishers, distributors and wholesalers, we even list and supply books from other retailers! We hope you enjoy our selection and discover your new favorite book.