Global Business (Hardback)

Mike W Peng

Edité par Cengage Learning, Inc, 2013
ISBN 10: 1133485936 / ISBN 13: 9781133485933
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Language: English Brand New Book. Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, What determines the success and failure of firms around the globe? This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections /infotrac. N° de réf. du libraire

A propos du livre :

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Synopsis : Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. "Global Business, 3E, International Edition" by renowned international instructor and author Mike Peng, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Peng answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments. This edition's comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world have expanded globally. All-new video cases, world maps that connect geography and culture to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. "Global Business, 3E, International Edition's" comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

A propos de l'auteur: Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.

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Détails bibliographiques

Titre : Global Business (Hardback)
Éditeur : Cengage Learning, Inc
Date d'édition : 2013
Reliure : Hardback
Etat du livre : New
Edition : 3rd.

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Peng, Mike W.
Edité par Cengage Learning
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Description du livre South-Western Cengage Learning, United States of America, 2014. Hard Cover. État : Acceptable. No Jacket. N/a (illustrateur). Third Edition. 656 pages. Cover is glossy & clean, spine end is gently bumped. Back cover has college barcode stickers. Some highlighting throughout, pages are otherwise clean. Binding is firm. #68015 Size: 4to. N° de réf. du libraire 68015

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Description du livre U.S.A.: South-Western College Pub, 2013. Hardcover. État : Fine. 3rd Edition. Book is an INSTRUCTOR’S EDITION. Content is 100% same as the student edition, STICKERS ON COVER. Otherwise, new with clean pages. N° de réf. du libraire 14B13

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