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Guide to Fashion Entrepreneurship: The Plan, the Product, the Process (Paperback)

Melissa G. Carr, Lisa Hopkins Newell

Edité par Bloomsbury Publishing PLC, United Kingdom, 2014
ISBN 10: 1609014936 / ISBN 13: 9781609014933
Neuf(s) / Paperback / Quantité : 10
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Titre : Guide to Fashion Entrepreneurship: The Plan,...

Éditeur : Bloomsbury Publishing PLC, United Kingdom

Date d'édition : 2014

Reliure : Paperback

Etat du livre : New

Description :

Language: English . Brand New Book. Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business. N° de réf. du libraire AAZ9781609014933

A propos du livre :

Book ratings provided by GoodReads) :
4 note moyenne
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Synopsis : Guide to Fashion Entrepreneurship is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify market opportunities, execute product differentiation, and market a new product/brand in the retail environment. Beyond practical direction, this book guides readers in understanding the underpinnings of the process of starting their own brand or creating a product through a comprehensive analysis of the fashion industry. It examines how products are planned and developed, and the interrelationship of allied industries with perspectives on consumers, manufacturers, retailers and the international markets. With guided steps to understanding how to create a product/brand, this book effectively equips readers with fundamental information on how they can develop a plan, create new fashion products and channel them to the ultimate consumer. With the emergence of artisans and brand entrepreneur as an economic force, students and aspiring fashion professionals learn how to think like an entrepreneur and launch a fashion brand.

Critique: My favorite part of this proposal is that the authors are putting together the entire process of merchandise planning and product development. -- Joseph Hancock, Drexel University, US Exceptionally clear and easy to understand... It is modern in its approach and format and covers an enormous amount of ground. -- Derek W. Cockle, LIM College, US Guide to Fashion Entrepreneurship: The Plan, the Product, the Process is a comprehensive and authoritative textbook designed for fashion and/or business courses...It is definitely a book that deserves a spot on the shelves of any library that has a focus on fashion, business, art, or any combination thereof. -- Katya Pereyaslavska, Project Manager, Accessible Texts Repository, Scholars Portal, Ontario Council of University Libraries ARLIS The book is, however, extensively laden with scholarly apparatuses, with bibliographies and notes at the end of every chapter, an extensive glossary, index, and basic and extended tables of contents. This gives the book much utility as a reference work, allowing for quick and easy navigation to relevant subject areas, and these are an enormously value-added benefit to the text. It is definitely a book that deserves a spot on the shelves of any library that has a focus on fashion, business, art, or any combination thereof. -- Katya Pereyaslavska ARLIS

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