Consumer Behavior - Couverture rigide

Kardes, Frank; Cronley, Maria; Cline, Thomas

Couverture rigide

ISBN 10 : 0538745401 ISBN 13 : 9780538745406

Editeur : South Western Educational Publishing, 2010

Synopsis

Book by Kardes Frank Cronley Maria Cline Thomas

A propos du livre

Présentation de l'éditeur :

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition, devotes ample attention to ""classic"" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business.

À propos de cette édition

• Éditeur: South Western Educational Publishing
• Date d'édition: 2010
• ISBN 10: 0538745401
• ISBN 13: 9780538745406
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 421