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The 27 Most Common Mistakes in Advertising / Alec Benn

Benn, Alec (1918-)

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ISBN 10: 081445478X / ISBN 13: 9780814454787
Edité par New York : AMACOM, 1978
Ancien(s) ou d'occasion Couverture rigide
Vendeur MW Books Ltd. (Galway, Irlande)

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Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 156 pages; Description: 156 p. : ill. ; 24 cm. Subjects: Advertising. Advertising--Case studies. 1 Kg. 156 pp. N° de réf. du libraire 69630

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Détails bibliographiques

Titre : The 27 Most Common Mistakes in Advertising /...

Éditeur : New York : AMACOM

Date d'édition : 1978

Reliure : Hardcover

Etat de la jaquette : Dust Jacket Included

Edition : First Edition.

A propos de ce titre

Synopsis :

Here is a book for anyone in advertising to rea, enjoy and use. Benn's purpose: to give advertising buyers a realistic understanding of how they spend corporate money and to help advertising producers use it profitably. Read his succinct, practical, well illustrated views.

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MW Books Limited. Registered at 70A Renmore Road, Galway, Ireland. Email;
mwbooks@eircom.net. Tel; +353.91.768981. Authorized representative; Jim
Shaughnessy. Company registration; 382786. Vat; IE 6402786L.
Immediate same day dispatch on credit card orders. Full refund on prompt return
of book if not completely satisfied with either condition or description (please
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