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Titre : The 27 Most Common Mistakes in Advertising /...
Éditeur : New York : AMACOM
Date d'édition : 1978
Reliure : Hardcover
Etat de la jaquette : Dust Jacket Included
Edition : First Edition.
Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 156 pages; Description: 156 p. : ill. ; 24 cm. Subjects: Advertising. Advertising--Case studies. 1 Kg. 156 pp. N° de réf. du libraire 69630
Synopsis : Here is a book for anyone in advertising to rea, enjoy and use. Benn's purpose: to give advertising buyers a realistic understanding of how they spend corporate money and to help advertising producers use it profitably. Read his succinct, practical, well illustrated views.
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