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Afficher les exemplaires de cette édition ISBNMarketing as we know it today is about image. It's about getting consumers to love your products. It's about buzzwords like "events" and "relationships."
Problem is, it's not working.
So says Sergio Zyman, two-time marketing czar of Coca-Cola, quite possibly the most famous marketer in the world. Brilliant and irascible, Zyman is best known for reinventing The Coca-Cola Company's marketing approach by spearheading the launches of such world-class global brands as Diet Coke, Fruitopia and Sprite.
Zyman explores:
And why:
The End of Marketing As We Know It captures a seismic shift in marketing, from the rogue visionary master of the trade.
Il assène des vérités qui redonnent toutes leurs lettres de noblesse à cette discipline centrale qu'est le marketing. Il l'ancre fermement à la stratégie en la débarrassant de ses derniers oripeaux artistiques. On peut le regretter ou s'en féliciter, mais le constat est imparable : un certain marketing esbroufeur et impressionniste est bel et bien mort. Zyman vient de l'enterrer. -- La revue Résumés
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Description du livre Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 44973604-6
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Description du livre Hardcover. Etat : Good. No Jacket. Dust jacket missing. SIGNED by the author. Shelf and handling wear to cover and binding, with general signs of previous use. Secure packaging for safe delivery. 1.2. signed by author. N° de réf. du vendeur 1542733109
Description du livre Etat : Very Good. 1999. First Edition. Hardcover. Clean copy in good distwrapper. . . . . Books ship from the US and Ireland. N° de réf. du vendeur KEX0231901
Description du livre Etat : Very Good. 1999. First Edition. Hardcover. Clean copy in good distwrapper. . . . . N° de réf. du vendeur KEX0231901