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Afficher les exemplaires de cette édition ISBNON THE WORKPLACE: What people yearn for these days is no longer an old–fashioned status job, like being a Doctor. The cool job has become the holy grail of the modern economy. Corporate America has been tuned in to this for a long time. A visitor from the 50s would not recognise the modern no–collar workplace, with its casual dress codes and flexible working hours, designed to reflect the ebb and flow of creative ideas. The whole thing is like a hippie commune under professional management.
ON THE NATURE OF COOL: It is best to think of cool as the central status hierarchy in contemporary urban society. And like traditional forms of status such as class, cool is an intrinsically positional good. Just as not everyone can be upper class and not everyone can have good taste, not everyone can be cool.
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