ON REBELLION: rebellion is one of the most powerful sources of distinction in the modern world. As a result, people are willing to pay good money for a piece of it, just as they are willing to pay for access to any other form of social status.
ON THE WORKPLACE: What people yearn for these days is no longer an old–fashioned status job, like being a Doctor. The cool job has become the holy grail of the modern economy. Corporate America has been tuned in to this for a long time. A visitor from the 50s would not recognise the modern no–collar workplace, with its casual dress codes and flexible working hours, designed to reflect the ebb and flow of creative ideas. The whole thing is like a hippie commune under professional management.
ON THE NATURE OF COOL: It is best to think of cool as the central status hierarchy in contemporary urban society. And like traditional forms of status such as class, cool is an intrinsically positional good. Just as not everyone can be upper class and not everyone can have good taste, not everyone can be cool.Quatrième de couverture :
" a compelling read, proposing ways for us serfs to combat the brandlords "
It is hard to ignore the growing tide of resistance to the corporate–dominated world. But do vocal opponents of the status quo offer us a real political alternative?
Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture that is, a world outside of the consumer dominated one that encompasses us pervades everything from the anti–globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to jam it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose. Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the countercultural obsession with being different.
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Description du livre Harper Perennial. PAPERBACK. État : New. 0006394914 New Condition. N° de réf. du libraire NEW6.0001184
Description du livre Harper Perennial, 2005. Paperback. État : New. N° de réf. du libraire P110006394914
Description du livre Harper Perennial 2005-07-18, 2005. Paperback. État : New. 0006394914 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. N° de réf. du libraire TM-0006394914