For the first time, the closely guarded secrets of this top management training centre will be available to executives and would-be executives everywhere. Including: * How to create competitive advantage * Management for a world of changes yet to come * How to build enduring brand and corporate positioning * Negotiating conflict in the global arena This is a crash course that can be absorbed in the space of an aeroplane flight and kept as a desk-top guide for meeting and mastering the challenges of corporate competition.
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Mark Stevens is President of Mark Stevens & Company Inc. His company provides high level marketing strategies and develops marketing communication tools for such industry leaders as American Express, Smith Barney, Charles Schwab and IBM. His business column is nationally syndicated in the US and he has appeared frequently on television there, including Louis Rukeysers Business, CNN Business Report and CNBC. He lives in Beford, New York.
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