What Would Google Do? - Couverture rigide

Jarvis, Jeff

Couverture rigide

ISBN 10 : 0007312105 ISBN 13 : 9780007312108

Editeur : Collins, 2009

Synopsis

What,s the question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - the fastest-growing company in the history of the world - then you,re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today,s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ...and More He applies these principles not just to emerging technologies and the Internet, but to other industries-telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing-showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.

A propos du livre

À propos de l?auteur

By Jeff Jarvis

Détails de l'édition

• Éditeur: Collins
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0007312105
• ISBN 13: 9780007312108
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: Simone Casetta; casetta@mondadori.it; ; Via Mondadori 1,; Segrate Milano; 20090; Italie