BATTLE OF THE TITANS: How the Fight to the Death Between Apple and Google is Transforming our Lives (Previously Published as ‘Dogfight’) - Couverture souple

Vogelstein

Couverture souple

ISBN 10 : 0007518846 ISBN 13 : 9780007518845

Editeur : William Collins, 2014

Synopsis

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as 'Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch. Whether you're an iPhone addict or Android champion, it's undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It's a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone's launch to the realities of development hell and the demise of Google's 'don't be evil' mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.

A propos du livre

Présentation de l'éditeur :

The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world.

Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.

Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from about the future of media in Silicon Valley, New York, and Hollywood.

Biographie de l'auteur :

Fred Vogelstein is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune, The New York Times Magazine, The Wall Street Journal, US News & World Report, and elsewhere.

À propos de cette édition

• Éditeur: William Collins
• Date d'édition: 2014
• ISBN 10: 0007518846
• ISBN 13: 9780007518845
• Reliure: Broché
• Nombre de pages: 272