For undergraduate introductory courses in Research Methods.
This successful introduction to behavioral research methods―written by two leaders in the field―provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages students to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results.
Revision of undergrad research methods textbook for psychology, authored by two top research methodologists with excellent names in the field. For students who are required to plan, analyze, and interpret empirical studies and the data they generate. Features strong coverage of statistical power and effect size and an optional discussion of meta-analysis, along with comprehensive coverage of the research process.
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