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Description du livre Etat : Good. Most items will be dispatched the same or the next working day. A few small marks or stains to the page edges/pages . Annotations to page edges/pages, may include notes, highlighting or underlining. Minor shelf wear. N° de réf. du vendeur wbb0022199012
Description du livre Soft cover. Etat : Very Good. 8th Edition Internationa Edition. Paperback. Contemporary Marketing Plus. Crease to corner front cover. Contents: LectureActive Presentation Software and Integrated Analog Media System. New Video Cases. Quality and Customer Satisfaction. Expanded Coverage of Relationship Marketing. Major Revision of the Marketing Research Chapter. New Focus on Diversity and Ethics. New Resources and Examples. An Integrated Approach to Careers. Complete Integration of Text and Ancillaries. Instructional Resource Package - Instructor's Resource Manual. Media Instructor's Manual. Marketing Disk. Test Banks. Study Guide. Marketing Simulation Game. Marketing Career Software. Video Series. Full Colour Overhead Transparencies. Laser Disk and LectureActive Presentation Software. Acknowledgements. Brief Contents: The Contemporary Marketing Environment. Marketing Plannin and Information. Buying Behaviour and Market Segmentation. Product Strategy. Distribution Strategy. Promotional Strategy. Pricing Strategy. Illustrated. 737+ pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. Academic and Scholarly books and Modern First Editions ,and all types of Educational Reference Literature.). N° de réf. du vendeur 107721
Description du livre Paperback. Etat : Good. Eighth Edition International Edition. Soft card covers Contemporary Marketing Plus (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. Academic and Scholarly books and Modern First Editions ,and all types of Educational Reference Literature.). N° de réf. du vendeur 105421