Built to Last Intl: Successful Habits of Visionary Companies - Couverture souple

Collins, James C.

Couverture souple

ISBN 10 : 0060528893 ISBN 13 : 9780060528898

Editeur : Harperbusiness, 2002

A propos du livre

Présentation de l'éditeur :

"Good to Great is about turning good results into great results; Built to Last is about turning great results into an enduring great company." so write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day, as start-ups, as midsize companies, and as large companies. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"

Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished outstanding companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

Présentation de l'éditeur :

To become visionary, claim the authors of this book, firms need two things: a guiding philosophy and a challenging mission, or goal. They have interviewed the leaders and senior managers of 18 of the USA's most successful companies, including Boeing, Hewlett-Packard, IBM, as well as Sony in Japan, and examined just what makes them tick and how it is that they have outdistanced their competitors. The book forms a blueprint for success for companies around the world, who can learn valuable secrets of just how to succeed in today's competitive climate without compromising the ideals with which they were founded.

À propos de cette édition

• Éditeur: Harperbusiness
• Date d'édition: 2002
• ISBN 10: 0060528893
• ISBN 13: 9780060528898
• Reliure: Broché