Logos Redesigned: How 200 Companies Successfully Changed Their Image - Couverture rigide

Carter, David E.

Couverture rigide

ISBN 10 : 0060748052 ISBN 13 : 9780060748050

Editeur : Harper Paperbacks, 2005

Synopsis

Book by Carter David E

A propos du livre

Présentation de l'éditeur :

A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.

In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

Biographie de l'auteur :

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

À propos de cette édition

• Éditeur: Harper Paperbacks
• Date d'édition: 2005
• ISBN 10: 0060748052
• ISBN 13: 9780060748050
• Reliure: Relié
• Nombre de pages: 192