Writing That Works, 3rd Edition: How to Communicate Effectively in Business - Couverture souple

Roman, Kenneth; Raphaelson, Joel

Couverture souple

ISBN 10 : 0060956437 ISBN 13 : 9780060956431

Editeur : Collins Reference, 2000

Synopsis

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write: Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

A propos du livre

Présentation de l'éditeur :

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won’t compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

• E-mails, memos and letters that get read—and get action
• Proposals, recommendations, and presentations that sell ideas
• Plans and reports that get things done
• Fund-raising and sales letters that produce results
• Resumes and letters that lead to interviews
• Speeches that make a point

And much more.

 

 

Biographie de l'auteur :

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

À propos de cette édition

• Éditeur: Collins Reference
• Date d'édition: 2000
• ISBN 10: 0060956437
• ISBN 13: 9780060956431
• Reliure: Broché
• Nombre de pages: 208