iBrain: Surviving the Technological Alteration of the Modern Mind - Couverture rigide

Small, Dr. Gary; Vorgan, Gigi

Couverture rigide

ISBN 10 : 0061340332 ISBN 13 : 9780061340338

Editeur : William Morrow, 2008

Synopsis

iBrain One of America's leading neuroscientists reveals the remarkable brain evolution caused by the constant presence of technology today, separating the digital natives--those born in the computer age--from the digital immigrants, who discovered computer technology as adults. Full description

A propos du livre

Quatrième de couverture :

Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?

In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?

While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.

Présentation de l'éditeur :

“A book about your brain that should make you think—twice.”

— Alvin Toffler , New York Times bestselling author of Future Shock

 

In his book iBrain: Surviving the Technological Alteration of the Modern Mind, Gary Small, one of America’s leading neuroscientists, explores the remarkable evolution of the human brain caused by today’s constant technological presence. Co-written with Gigi Vorgan, Dr. Small’s iBrain separates the digital natives from the digital immigrants, and suggests that the Internet—with its virtually limitless wealth of news and information—is radically altering the way young minds are developing and functioning. In this era of Google, Facebook, and YouTube, Gary Small’s iBrain is an essentially important guide to understanding the astonishing impact of this new brain evolution on our society and our future, as well as a warning of its potential dangers—ADD, social isolation, Internet addiction, etc.

À propos de cette édition

• Éditeur: William Morrow
• Date d'édition: 2008
• ISBN 10: 0061340332
• ISBN 13: 9780061340338
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 256