Chineasy: The New Way to Read Chinese

Hsueh, ShaoLan

ISBN 10 : 0062332090 ISBN 13 : 9780062332097

Editeur : Harper, 2014

A propos du livre

Présentation de l'éditeur :

Learn to read and write Chinese with Chineasy—a groundbreaking approach that transforms key Chinese characters into pictograms for easy recall and comprehension.

Chinese is one of the oldest written languages, and one of the most difficult to master, especially for Westerners. With Chineasy, learning and reading Chinese has never been simpler or more fun. Breaking down the Great Wall of Language, iShaoLan Hsueh draws on her entrepreneurial and cultural background to create a simple system for quickly understanding the basic building blocks of written Chinese. Working with renowned illustrator Noma Bar, she transforms Chinese characters into charming pictograms that are easy to remember.

In Chineasy, she teaches the key characters, called radicals, that are the language’s foundation, and then shows how they can be combined to form new words and even phrases. Once you’ve mastered these key characters, you can practice your skills with three stories—a fairy tale, an Asian legend, and a contemporary fable—told using the radicals.

With Chineasy, readers of all ages will be able to navigate a Chinese menu, read signs and billboards, and grasp the meaning of most articles in a Chinese newspaper. 

Biographie de l'auteur :

Chineasy was created by the entrepreneur, investor, creator and author ShaoLan Hsueh. She launched this project after a rousingly well-received TED Talk in Long Beach, California in 2013. Several months later, she has built Chineasy into one of the most popular methods of learning Chinese across social media with more than 60 thousand+ followers across the Internet.
ShaoLan is an entrepreneur with extensive business experience in both Asia and Europe. At the age of 22 whilst studying for her MBA she wrote four best-selling books on software in Taiwan, which were awarded 'book of the year' after their publication. She co-founded pAsia, one of the major players on Internet in Asia in 1990's, aged 24. After a second masters degree at the University of Cambridge she began Caravel Capital which she founded in 2005 to advise young technology companies.
ShaoLan is active in the arts, education, current affairs and environmental matters.
She is a member of several management and advisory boards of non-profit organisations in the UK, including the Saïd Business School of Oxford University, Asia House, and the New School Network, an organisation backed by the British Government promoting educational reform.

À propos de cette édition

• Éditeur: Harper
• Date d'édition: 2014
• ISBN 10: 0062332090
• ISBN 13: 9780062332097
• Reliure: Carton flexible
• Nombre de pages: 192
• Illustrateur: Bar Noma