Electronic Media Programming: Strategies and Decision Making - Couverture rigide

Carroll, Raymond L.; Davis, Donald M.

9780070102989: Electronic Media Programming: Strategies and Decision Making

Couverture rigide

ISBN 10 : 0070102988 ISBN 13 : 9780070102989

Editeur : McGraw-Hill Inc.,US, 1992

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This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. "Electronic Media Programming" highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

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�diteur: McGraw-Hill Inc.,US
Date d'�dition: 1992
Langue: anglais
ISBN 10: 0070102988
ISBN 13: 9780070102989
Reliure: Reli�
Nombre de pages: 532
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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