The Mind Of The Strategist: The Art of Japanese Business - Couverture souple

Ohmae, Kenichi

Couverture souple

ISBN 10 : 0070479046 ISBN 13 : 9780070479043

Editeur : McGraw-Hill, 1991

Synopsis

A Masterful Analysis of Company, Customer, and Competition Kenichi Ohmae - voted by The Economist as "one of the world's top five management gurus" - changed the landscape of management strategy in "The Mind of the Strategist". In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions. "In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith." -"Journal of Marketing". "A fascinating window into the mind of one of Japan's premier strategists...full of ideas about how to improve strategic thinking."- Michael E. Porter, Graduate School of Business Administration, Harvard University

A propos du livre

Biographie de l'auteur :

Internationally known as “Mr. Strategy,” Kenichi Ohmae was a partner at McKinsey & Company for 23 years, and today he is chairman of Ohmae & Associates. He is the author of more than 100 books.

À propos de cette édition

• Éditeur: McGraw-Hill
• Date d'édition: 1991
• ISBN 10: 0070479046
• ISBN 13: 9780070479043
• Reliure: Broché
• Nombre de pages: 304