Synopsis
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practismes and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.
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Edition internationale
SALES MANAGEMENT 2/E: Concepts, Practices and Cases (McGraw-Hill International Editions: Marketing & Advertising Series)
Edition internationaleVendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. SALES MANAGEMENT 2/E: Concepts, Practices and Cases (McGraw-Hill International Editions: Marketing & Advertising Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780071134026
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Sales Management
Edité par
McGraw-Hill Education (ISE Editions), 1994
ISBN 10 : 0071134026
ISBN 13 : 9780071134026
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Couverture souple
Vendeur : Hamelyn, Madrid, M, Espagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : Bueno. : Sales Management: Concepts, Practices, and Cases es una guía exhaustiva sobre la gestión de ventas. Esta segunda edición, publicada en 1994 por McGraw-Hill, ofrece una visión realista de la función de gestión de ventas en un entorno en constante cambio. Incluye ejemplos de prácticas actuales y estudios de casos diseñados para proporcionar diversas oportunidades de aprendizaje, con un enfoque en la venta profesional, la ética y la diversidad en la fuerza de ventas. EAN: 9780071134026 Tipo: Libros Categoría: Negocios y Economía|Educación Título: Sales Management Autor: Eugene M. Johnson| David L. Kurtz| Eberhard E. Scheuing Editorial: McGraw-Hill Education (ISE Editions) Idioma: en Páginas: 704 Formato: tapa blanda. N° de réf. du vendeur Happ-2025-06-23-b0fa9ab1
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EUR 5,99
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EUR 12,99
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Sales Management: Concepts, Practices and Cases (McGraw-Hill International Editions: Marketing & Advertising Series)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780071134026
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EUR 11,50
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EUR 7,89
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Quantité disponible : 1 disponible(s)