Product Management - Couverture souple

Lehmann, Donald R.; Winer, Russell S

Couverture souple

ISBN 10 : 0071238328 ISBN 13 : 9780071238328

Editeur : McGraw-Hill Higher Education, 2004

Synopsis

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A propos du livre

Présentation de l'éditeur :

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.

À propos de cette édition

• Éditeur: McGraw-Hill Higher Education
• Date d'édition: 2004
• ISBN 10: 0071238328
• ISBN 13: 9780071238328
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 512