Strategic Marketing - Couverture souple

Cravens, David; Piercy, Nigel

Couverture souple

ISBN 10 : 0071326235 ISBN 13 : 9780071326230

Editeur : McGraw Hill Higher Education, 2012

Synopsis

Strategic Marketing editado por Mc graw hill education (uk)

A propos du livre

Présentation de l'éditeur :

Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

À propos de cette édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2012
• ISBN 10: 0071326235
• ISBN 13: 9780071326230
• Reliure: Broché
• Nombre de pages: 768