Net Words: Creating High-Impact Online Copy

Usborne, Nick

ISBN 10 : 0071380396 ISBN 13 : 9780071380393

Editeur : McGraw-Hill, 2002

Synopsis

Net Words Introduces you to a copy-centered approach to online marketing. This book explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; and, build customer loyalty.

A propos du livre

Quatrième de couverture :

Bells and whistles may grab a customer's attention, but words make the sale

"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'­­an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."­­Christopher Locke, author of Gonzo Marketing: Winning Through Worst

Practices, and co-author of The Cluetrain Manifesto.

"The best book I've seen on writing for the Web."­­Dr. Ralph F. Wilson, Web Marketing Today

"Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet ­­and Nick knows copy."

­­John Audette Founder & Publisher, The Adventive Knowledge Exchange

In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:

• attract customers and hold their attention
• differentiate your business from its competitors online
• dramatically increase sales from your site
• build customer loyalty
• breathe new life into your customer services

Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.

Biographie de l'auteur :

Nick Usborne has written hundreds of articles on the subject of marketing and online writing. Many of these can be found by searching the archives of Clickz.com and Business 2.0. Nick is also a highly respected consultant and much-requested speaker for conferences and corporate meetings and seminars. More details are available through his site at www.nickusborne.com.

À propos de cette édition

• Éditeur: McGraw-Hill
• Date d'édition: 2002
• ISBN 10: 0071380396
• ISBN 13: 9780071380393
• Reliure: Livre broché
• Nombre de pages: 272