The Apple Experience: Secrets to Building Insanely Great Customer Loyalty - Couverture rigide

Carmine Gallo

Couverture rigide

ISBN 10 : 0071793208 ISBN 13 : 9780071793209

Editeur : McGraw-Hill Education, 2012

Synopsis

Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, best-selling author of Presentation Zen and The Naked Presenter "The Apple Experience isn't just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Apple's 5 Core Principles--Now in the Palm of Your Hand! Steve Jobs and Apple re-imagined retail. The Apple Experience reveals the secr

À propos de cette édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2012
• ISBN 10: 0071793208
• ISBN 13: 9780071793209
• Reliure: Relié