Perfect Phrases for Fundraising - Couverture souple

Browning, Beverly

Couverture souple

ISBN 10 : 0071793739 ISBN 13 : 9780071793735

Editeur : McGraw-Hill Education, 2012

Synopsis

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed.Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:

• Telephone soliciting
• YouTube, Facebook, and Twitter
• One-on-one meetings
• Board of director appeals
• Organization website campaigns

A propos du livre

À propos de l'auteur

Beverly Browning has been a consultant for government groups, agencies, schools, corporations, and nonprofit organizations for two decades, raising more than $350 million.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0071793739
• ISBN 13: 9780071793735
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible