Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation

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9780071829779: Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
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Get unprecedented access to thousands of databases. It's called Open Data, and it's revolutioninzing business.

The business leader’s guide to using Open Data to analyze patterns and trends, manage risk, solve problems—and seize the competitive edge

Two major trends—the exponential growth of digital data and an emerging culture of disclosure and transparency—have converged to create a world where voluminous information about businesses, government, and the population is becoming visible, accessible, and usable. It’s called Open Data, and this book helps leaders harness its power to market and grow their companies.

Open Data Now gives you the knowledge and tools to take advantage of this phenomenon in its early stages—and beat the competition to leveraging its many benefits.

Joel Gurin is an expert on making complex data sets useful in solving consumer problems, analyzing corporate information, and addressing social issues. He has collaborated with leaders in data, technology, and policy in the U.S. and UK governments, including officials in the White House and 10 Downing Street and at more than 20 U.S. federal agencies.

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Joel Gurin
Edité par McGraw-Hill Education 01/01/2014 (2014)
ISBN 10 : 0071829776 ISBN 13 : 9780071829779
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Description du livre McGraw-Hill, 2014. État : New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: What happens when Big Data is made open to YOU? Discover how Open Data can benefit you, your business, and your brand " Open Data Now is an instant classic--essential reading." --Daniel Goleman, author of Emotional Intelligence and Focus What is Open Data? Open Data is the world''sgreatest free resource--unprecedented access to thousands of databases--and it is one of the most revolutionary developments since the Information Age began. Combining two major trends--the exponential growth of digital data and the emerging culture of disclosure and transparency--Open Data gives you and your business full access toinformation that has never been available to the average person until now. Unlike most Big Data, Open Data is transparent, accessible, and reusable in ways that give it the power to transform business, government, and society. Open Data Now is an essential guide to understanding all kinds of open databases--business,government, science, technology, retail, social media, and more--and using those resources to your best advantage. You''ll learn how to tap crowds for fast innovation, conduct research through open collaboration, and manage and market your business in a transparent marketplace. Open Data is open for business--and the opportunities are as big and boundless as the Internet itself. This powerful, practical book shows you how to harness the power of Open Data in a variety of applications: HOT STARTUPS: turn government data intoprofitable ventures SAVVY MARKETING: understand how reputationaldata drives your brand DATA-DRIVEN INVESTING: apply new tools forbusiness analysis CONSUMER IN FORMATION: connect with yourcustomers using smart disclosure GREEN BUSINESS: use data to bet on sustainablecompanies FAST R&D: turn the online world into yourresearch lab NEW OPPORTUNITIES: explore open fields fornew businesses Whether you''re a marketing professional who wants to stay on top of what''s trending, a budding entrepreneur with a billion-dollar idea and limited resources, or a struggling business owner trying to stay competitive in a changing global market--or if you just want to understand the cutting edge of information technology-- Open Data Now offers a wealth of big ideas, strategies, and techniques that wouldn''t have been possible before OpenData leveled the playing field. The revolution is here and it''s now. It''s Open Data Now . PRAISE FOR OPEN DATA NOW "In Open Data Now , Joel Gurin presents a strategy for success in the coming era of massivedata. Open Data gives business unprecedented power to understand customers and earn their trust. Any organization that wants to connect with the people it serves needs these lessons. Open Data Now is an instant classic--essential reading for entrepreneurs, small business owners, corporate executives, or anyone who needs to understand this new information reality." -- Daniel Goleman, author of Emotional Intelligence and Focus: The Hidden Driver of Excellence "Data is the new oil of the Internet, yet much of it is locked up because of habits inherited from the days of index cards and filing cabinets. In Open Data Now , Joel Gurin, who lives at the epicenter of this new data-driven world, describes how these hidden resources canbe transformed into public wealth and vibrant commerce, and gives us a road map for making it happen. This book will convert you to a new way of thinking about data and open your eyes to huge new possibilities." -- Alex "Sandy" Pentland, Director, MIT Media Lab Entrepreneurship Program "This compelling and cutting-edge book is a must-read for anyone following the panoply of issues swirling around personal and public data." -- Josh Gottheimer, General Manager, Strategic Initiatives and Operations, Microsoft "Open Data is one of the most important ways in which society can tap information, extract new economic value, and promote government transparency. Joel Gurin has used his wide-r. N° de réf. du libraire ABE_book_new_0071829776

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Joel Gurin
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ISBN 10 : 0071829776 ISBN 13 : 9780071829779
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Description du livre McGraw-Hill Education - Europe, United States, 2014. Hardback. État : New. 231 x 150 mm. Language: English . Brand New Book. What happens when Big Data is made open to you? Discover how Open Data can benefit you, your business, and your brand Open Data Now is an instant classic-essential reading. (Daniel Goleman, author of Emotional Intelligence and Focus). What is Open Data? Open Data is the world s greatest free resource - unprecedented access to thousands of databases - and it is one of the most revolutionary developments since the Information Age began. Combining two major trends - the exponential growth of digital data and the emerging culture of disclosure and transparency - Open Data gives you and your business full access to information that has never been available to the average person until now. Unlike most Big Data, Open Data is transparent, accessible, and reusable in ways that give it the power to transform business, government, and society. Open Data Now is an essential guide to understanding all kinds of open databases - business, government, science, technology, retail, social media, and more - and using those resources to your best advantage. You ll learn how to tap crowds for fast innovation, conduct research through open collaboration, and manage and market your business in a transparent marketplace. Open Data is open for business - and the opportunities are as big and boundless as the Internet itself. This powerful, practical book shows you how to harness the power of Open Data in a variety of applications: Hot Startups: turn government data into profitable ventures; Savvy Marketing: understand how reputational data drives your brand; Data-Driven Investing: apply new tools for business analysis; Consumer In Formation: connect with your customers using smart disclosure; Green Business: use data to bet on sustainable companies; FAST RD: turn the online world into your research lab; and New Opportunities: explore open fields for new businesses. Whether you re a marketing professional who wants to stay on top of what s trending, a budding entrepreneur with a billion-dollar idea and limited resources, or a struggling business owner trying to stay competitive in a changing global market - or if you just want to understand the cutting edge of information technology - Open Data Now offers a wealth of big ideas, strategies, and techniques that wouldn t have been possible before Open Data leveled the playing field. The revolution is here and it s now. It s Open Data Now. Praise for Open Data Now: In Open Data Now, Joel Gurin presents a strategy for success in the coming era of massive data. Open Data gives business unprecedented power to understand customers and earn their trust. Any organization that wants to connect with the people it serves needs these lessons. Open Data Now is an instant classic-essential reading for entrepreneurs, small business owners, corporate executives, or anyone who needs to understand this new information reality. (Daniel Goleman, author of Emotional Intelligence and Focus: The Hidden Driver of Excellence). Data is the new oil of the Internet, yet much of it is locked up because of habits inherited from the days of index cards and filing cabinets. In Open Data Now, Joel Gurin, who lives at the epicenter of this new data-driven world, describes how these hidden resources can be transformed into public wealth and vibrant commerce, and gives us a road map for making it happen. This book will convert you to a new way of thinking about data and open your eyes to huge new possibilities. (Alex Sandy Pentland, Director, MIT Media Lab Entrepreneurship Program). This compelling and cutting-edge book is a must-read for anyone following the panoply of issues swirling around personal and public data. (Josh Gottheimer, General Manager, Strategic Initiatives and Operations, Microsoft). Open Data is one of the most important ways in which society can tap information, extract new economic value, and promote government transparency. Joel Gurin has used his wide-ranging expertise to identify t. N° de réf. du libraire AA39780071829779

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Joel Gurin
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ISBN 10 : 0071829776 ISBN 13 : 9780071829779
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Description du livre McGraw-Hill Education - Europe, United States, 2014. Hardback. État : New. 231 x 150 mm. Language: English . Brand New Book. What happens when Big Data is made open to you? Discover how Open Data can benefit you, your business, and your brand Open Data Now is an instant classic-essential reading. (Daniel Goleman, author of Emotional Intelligence and Focus). What is Open Data? Open Data is the world s greatest free resource - unprecedented access to thousands of databases - and it is one of the most revolutionary developments since the Information Age began. Combining two major trends - the exponential growth of digital data and the emerging culture of disclosure and transparency - Open Data gives you and your business full access to information that has never been available to the average person until now. Unlike most Big Data, Open Data is transparent, accessible, and reusable in ways that give it the power to transform business, government, and society. Open Data Now is an essential guide to understanding all kinds of open databases - business, government, science, technology, retail, social media, and more - and using those resources to your best advantage. You ll learn how to tap crowds for fast innovation, conduct research through open collaboration, and manage and market your business in a transparent marketplace. Open Data is open for business - and the opportunities are as big and boundless as the Internet itself. This powerful, practical book shows you how to harness the power of Open Data in a variety of applications: Hot Startups: turn government data into profitable ventures; Savvy Marketing: understand how reputational data drives your brand; Data-Driven Investing: apply new tools for business analysis; Consumer In Formation: connect with your customers using smart disclosure; Green Business: use data to bet on sustainable companies; FAST RD: turn the online world into your research lab; and New Opportunities: explore open fields for new businesses. Whether you re a marketing professional who wants to stay on top of what s trending, a budding entrepreneur with a billion-dollar idea and limited resources, or a struggling business owner trying to stay competitive in a changing global market - or if you just want to understand the cutting edge of information technology - Open Data Now offers a wealth of big ideas, strategies, and techniques that wouldn t have been possible before Open Data leveled the playing field. The revolution is here and it s now. It s Open Data Now. Praise for Open Data Now: In Open Data Now, Joel Gurin presents a strategy for success in the coming era of massive data. Open Data gives business unprecedented power to understand customers and earn their trust. Any organization that wants to connect with the people it serves needs these lessons. Open Data Now is an instant classic-essential reading for entrepreneurs, small business owners, corporate executives, or anyone who needs to understand this new information reality. (Daniel Goleman, author of Emotional Intelligence and Focus: The Hidden Driver of Excellence). Data is the new oil of the Internet, yet much of it is locked up because of habits inherited from the days of index cards and filing cabinets. In Open Data Now, Joel Gurin, who lives at the epicenter of this new data-driven world, describes how these hidden resources can be transformed into public wealth and vibrant commerce, and gives us a road map for making it happen. This book will convert you to a new way of thinking about data and open your eyes to huge new possibilities. (Alex Sandy Pentland, Director, MIT Media Lab Entrepreneurship Program). This compelling and cutting-edge book is a must-read for anyone following the panoply of issues swirling around personal and public data. (Josh Gottheimer, General Manager, Strategic Initiatives and Operations, Microsoft). Open Data is one of the most important ways in which society can tap information, extract new economic value, and promote government transparency. Joel Gurin has used his wide-ranging expertise to identify t. N° de réf. du libraire AA39780071829779

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Description du livre Hardback. État : New. Not Signed; What happens when Big Data is made open to you? Discover how Open Data can benefit you, your business, and your brand Open Data Now is an instant classic-essential reading. (Daniel Goleman, author of Emotional Intelligence and Focus). What is Open Data? Open Data is the world's greatest free resou. book. N° de réf. du libraire ria9780071829779_rkm

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