Annual Editions Marketing 13 / 14 - Couverture souple

Bahnan, Nisreen

Couverture souple

ISBN 10 : 0073528765 ISBN 13 : 9780073528762

Editeur : McGraw-Hill Professional, 2013

A propos du livre

Présentation de l'éditeur :

The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. Annual Editions volumes have a number of organizational features designed to make them especially valuable for classroom use: a general introduction; an annotated table of contents; a topic guide; an annotated listing of supporting World Wide Web sites; Learning Outcomes and a brief overview at the beginning of each unit; and a Critical Thinking section at the end of each article. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is a general guide that provides a number of interesting and functional ideas for using Annual Editions readers in the classroom. Visit www.mhhe.com/annualeditions for more details.

À propos de cette édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2013
• ISBN 10: 0073528765
• ISBN 13: 9780073528762
• Reliure: Broché
• Nombre de pages: 256