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9780077077464: Principles of Services Marketing
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Book by Palmer Adrian

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur :
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.

New for this edition….

•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.

•More on social networking sites and mobile internet

•Focus on how the credit crunch impacts services marketing

•Emphasis on ecological issues and their implications for marketing services
Biographie de l'auteur :

Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

  • ÉditeurMcGraw-Hill Professional
  • Date d'édition1994
  • ISBN 10 0077077466
  • ISBN 13 9780077077464
  • ReliureBroché
  • Nombre de pages360
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Adrian Palmer
ISBN 10 : 0077077466 ISBN 13 : 9780077077464
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Description du livre Paperback. Etat : Very Good. Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics include: The central importance of personnel management in the provision of services. The need to maintain high quality and to reassure the purchaser of this quality. The immediacy of service provision and the involvement of the customer in the process. The importance of operations management in the services provision particularly in respect of demand management. The use of services to add value to tangible goods and vice versa. When appropriate traditional marketing concepts are employed in the analysis but the difficulties in the general application of these concepts is clearly acknowledged. Where necessary models and techniques specific to services marketing are developed. Principles of Services Marketing gives considerable attention to the specific needs of public sector services marketing and a final chapter assesses the problems and opportunities in the internationalisation of services. Mini cases are used to apply and illustrate the theory. Each chapter includes objectives and there are end of chapter questions. The text is ideal for all first time students of services marketing. Coverage of basic marketing concepts is included for those students who have not completed an initial course in general marketing but can be easily omitted by those who have. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005184716

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Palmer, A.
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Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780077077464. N° de réf. du vendeur 9075991

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Palmer, A
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ISBN 10 : 0077077466 ISBN 13 : 9780077077464
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Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077077464. N° de réf. du vendeur 9290239

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Palmer, A,
Edité par McGraw-Hill (1994)
ISBN 10 : 0077077466 ISBN 13 : 9780077077464
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Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings With owner's name inside cover. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780077077464. N° de réf. du vendeur 9754024

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Palmer, A
Edité par McGraw-Hill (1994)
ISBN 10 : 0077077466 ISBN 13 : 9780077077464
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Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077077464. N° de réf. du vendeur 9290238

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