Articles liés à Principles of Services Marketing
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Présentation de l'éditeur :
Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.
New for this edition….
•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.
•More on social networking sites and mobile internet
•Focus on how the credit crunch impacts services marketing
•Emphasis on ecological issues and their implications for marketing services
Biographie de l'auteur :
New for this edition….
•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.
•More on social networking sites and mobile internet
•Focus on how the credit crunch impacts services marketing
•Emphasis on ecological issues and their implications for marketing services
Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurMcGraw-Hill Publishing Co.
- Date d'édition1998
- ISBN 10 0077094344
- ISBN 13 9780077094348
- ReliureBroché
- Numéro d'édition2
- Nombre de pages340
- Evaluation vendeur
Acheter D'occasion
état : SatisfaisantThe book has been read but remains... En savoir plus sur cette édition
EUR 3,66
Frais de port :
EUR 5,61
De Royaume-Uni vers Etats-Unis
Autres éditions populaires du même titre
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
Principles of Services Marketing
Edité par
Mcgraw Hill College
(1998)
ISBN 10 : 0077094344
ISBN 13 : 9780077094348
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR001328205
Acheter D'occasion
EUR 3,66
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
-
(1998)
ISBN 10 : 0077094344
ISBN 13 : 9780077094348
Ancien ou d'occasion
Paperback
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. Principles of Services Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780077094348
Acheter D'occasion
EUR 5,83
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
Mcgraw Hill College
(1998)
ISBN 10 : 0077094344
ISBN 13 : 9780077094348
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00077094344-G
Acheter D'occasion
EUR 3,44
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
- -
(1998)
ISBN 10 : 0077094344
ISBN 13 : 9780077094348
Ancien ou d'occasion
Paperback
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780077094348
Acheter D'occasion
EUR 5,83
Autre devise
Image d'archives
Principles of Services Marketing (2nd Edn)
Edité par
McGraw-Hill
(1998)
ISBN 10 : 0077094344
ISBN 13 : 9780077094348
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780077094348. N° de réf. du vendeur 9297462
Acheter D'occasion
EUR 4,04
Autre devise