Articles liés à Principles of Services Marketing
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Présentation de l'éditeur :
Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.
New for this edition….
•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.
•More on social networking sites and mobile internet
•Focus on how the credit crunch impacts services marketing
•Emphasis on ecological issues and their implications for marketing services
Biographie de l'auteur :
New for this edition….
•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.
•More on social networking sites and mobile internet
•Focus on how the credit crunch impacts services marketing
•Emphasis on ecological issues and their implications for marketing services
Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurMcGraw-Hill Inc.,US
- Date d'édition2000
- ISBN 10 0077097483
- ISBN 13 9780077097486
- ReliureBroché
- Numéro d'édition3
- Nombre de pages360
- Evaluation vendeur
Acheter D'occasion
état : Assez bonThe book has been read, but is... En savoir plus sur cette édition
EUR 1,30
Frais de port :
EUR 5,60
De Royaume-Uni vers Etats-Unis
Autres éditions populaires du même titre
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
Principles of Services Marketing
Edité par
McGraw-Hill Education
(2000)
ISBN 10 : 0077097483
ISBN 13 : 9780077097486
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001201252
Acheter D'occasion
EUR 1,30
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
-
(2000)
ISBN 10 : 0077097483
ISBN 13 : 9780077097486
Ancien ou d'occasion
Paperback
Quantité disponible : 3
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. Principles of Services Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780077097486
Acheter D'occasion
EUR 4,28
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
- -
(2000)
ISBN 10 : 0077097483
ISBN 13 : 9780077097486
Ancien ou d'occasion
Paperback
Quantité disponible : 3
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780077097486
Acheter D'occasion
EUR 4,28
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
The McGraw-Hill Company
(2000)
ISBN 10 : 0077097483
ISBN 13 : 9780077097486
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Used. pp. 360 3rd Edition. N° de réf. du vendeur 2650372172
Acheter D'occasion
EUR 42,25
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
The McGraw-Hill Company
(2000)
ISBN 10 : 0077097483
ISBN 13 : 9780077097486
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Used. pp. 360. N° de réf. du vendeur 58139027
Acheter D'occasion
EUR 40,53
Autre devise