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The Business Environment
Ian Worthington and Chris Britton
In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its sixth edition, this bestselling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today’s increasingly globalised world.
How do changing, and often unpredictable, economic or political conditions impact on business?
What role do environmental responsibility and ethics have to play in business decisions?
How are business organisations affected by globalisation?
Using well-known examples and case studies from a broad range of organisations, this sixth edition of The Business Environment addresses these key questions and many more. A brand new chapter on the global context of business, together with new International Business in Action case studies, illustrates the global nature of today’s world of business.
Ian Worthington is Professor of Corporate Sustainability, and Chris Britton is Principal Lecturer, in the Department of Strategy and Management at Leicester Business School, De Montfort University.
A vibrant and contemporary introduction to the business environment, Worthington and Britton comprehensively examine how external influences affect the decisions and operations of today’s organisations.
What roles do culture, diversity and ethics play in the dynamic world of business today? How do unpredictable political and economic conditions affect an organisation? What are the impacts of globalisation, social and technological change on business decisions?
Using well-known examples and case studies from the public and private sectors, this 5th edition of The Business Environment addresses these key questions and many more. Encouraging students to considerthe challenges and opportunities that managers face in the business environment, it provides a strong basis from which to build an overall understanding of the context of business.
Key Features
Learn about the latest issues in business: technology and e-business, corporate responsibility, and socio-cultural influences
Apply theory to practice through the diverse cases and examples, covering both private and public sector, such as Amazon, Toyota and the mobile phone market
Study online! Test your knowledge through self-assessment questions, and find useful weblinks at www.pearsoned.co.uk/worthington.
Ian Worthington is a Reader and Chris Britton a Principal Lecturer in the Department of Strategy and Management at Leicester Business School, De Montfort University.
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Frais de port :
Gratuit
Vers Etats-Unis
Description du livre Etat : New. Book is in NEW condition. 0.79. N° de réf. du vendeur 0077109902-2-1