Marketing Management: A Contemporary Perspective

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9780077117245: Marketing Management: A Contemporary Perspective

"Marketing Management: A Contemporary Perspective" provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe. Marketing Management is an authoritative investigation of contemporary marketing. It is a thorough, carefully crafted, and comprehensive resource that helps to understand and solve the challenges in implementing successful marketing. Professor Thomas S. Robertson, Wharton School Marketing Management combines the best features of a reference and textbook. It skillfully integrates the important conceptual foundations in marketing with practical applications to serve as an essential and excellent book for both marketing students and marketing professionals.

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Biographie de l'auteur :

Christian Homburg is President of Mannheim Business School and Professor of Marketing at the University of Mannheim in Germany. He also serves as co-chair of the marketing department and as Director of the Institute for Market-Oriented Management (IMU). His research interests include market-oriented management, customer relationship management and sales management. He is founder and chair of the advisory board of the management consultancy Professor Homburg & Partner.

Sabine Kuester is Professor of Marketing and the co-chair of the marketing department at the University of Mannheim in Germany. Her research includes competitive marketing strategy, innovation management, international marketing and marketing management. She also serves as Director of the Institute of Market-Oriented Management (IMU).

Harley Krohmer is Director of the Institute of Marketing and Management and chairperson of the marketing department at the University of Berne in Switzerland. His research interests includes marketing strategy, market orientated management, brand management, marketing and sales organisation, sales management and international marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Christian Homburg; Harley Krohmer; Sabine Kuester
ISBN 10 : 0077117247 ISBN 13 : 9780077117245
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Description du livre Hardback. État : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du libraire GOR006526911

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Christian Homburg; Harley Krohmer; Sabine Kuester
Edité par McGraw-Hill Education - Europe 2008-11-01 (2008)
ISBN 10 : 0077117247 ISBN 13 : 9780077117245
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Description du livre McGraw-Hill Education - Europe 2008-11-01, 2008. Paperback. État : Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. N° de réf. du libraire 9780077117245-21

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Christian Homburg; Harley Krohmer; Sabine Kuester
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ISBN 10 : 0077117247 ISBN 13 : 9780077117245
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Description du livre McGraw-Hill Higher Education, 2008. État : Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. N° de réf. du libraire ABE_book_usedgood_0077117247

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Christian Homburg; Harley Krohmer; Sabine Kuester
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ISBN 10 : 0077117247 ISBN 13 : 9780077117245
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Description du livre McGraw-Hill Higher Education, 2009. Hardcover. État : Used; Very Good. Ships from the UK within 24 hours. No Dustjacket. N° de réf. du libraire BBI2319956

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