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Description du livre paperback. Etat : New. Language: eng. N° de réf. du vendeur 9780077117481
Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CM-9780077117481
Description du livre Etat : new. N° de réf. du vendeur RQGQCLY97B
Description du livre Paperback. Etat : Brand New. 438 pages. 10.24x7.64x1.02 inches. In Stock. N° de réf. du vendeur __0077117484
Description du livre Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. N° de réf. du vendeur B9780077117481
Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CM-9780077117481
Description du livre Etat : New. N° de réf. du vendeur ABLIING23Feb2215580015323
Description du livre Paperback. Etat : new. Paperback. Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in todays business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing todays brand manager, including:Brand equity- what brands are worth to companies and how they can be valued Building brands and building the business- how brands contribute the success of corporations and companies The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding. Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780077117481
Description du livre Etat : New. Buy with confidence! Book is in new, never-used condition. N° de réf. du vendeur bk0077117484xvz189zvxnew
Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published. N° de réf. du vendeur 353-0077117484-new