The Business Environment - Couverture souple

Hartley, B.

Couverture souple

ISBN 10 : 007711972X ISBN 13 : 9780077119720

Editeur : McGraw Hill Higher Education, 2008

A propos du livre

Quatrième de couverture :

sixth edition
The Business Environment
Ian Worthington and Chris Britton

In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its sixth edition, this bestselling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today’s increasingly globalised world.

How do changing, and often unpredictable, economic or political conditions impact on business?

What role do environmental responsibility and ethics have to play in business decisions?

How are business organisations affected by globalisation?

Using well-known examples and case studies from a broad range of organisations, this sixth edition of The Business Environment addresses these key questions and many more. A brand new chapter on the global context of business, together with new International Business in Action case studies, illustrates the global nature of today’s world of business. 

• Explore all the issues which are critical to understanding the business environment and learn how these impact on organisations of all types and size.

• Benefit from up-to-date information and accessible analysis of both the macro- and micro-environmental influences that affect business organisations today.

• Put theory into practice, using case studies on organisations includingTata Motors, GlaxoSmithKline, Mars, VW, JCB, Toyota and Sony – and issues such as global food prices, productivity and EU enlargement.

Ian Worthington is Professor of Corporate Sustainability, and Chris Britton is Principal Lecturer, in the Department of Strategy and Management at Leicester Business School, De Montfort University.

Quatrième de couverture :

 

A vibrant and contemporary introduction to the business environment, Worthington and Britton comprehensively examine how external influences affect the decisions and operations of today’s organisations.

 

 

What roles do culture, diversity and ethics play in the dynamic world of business today? How do unpredictable political and economic conditions affect an organisation? What are the impacts of globalisation, social and technological change on business decisions?

 

Using well-known examples and case studies from the public and private sectors, this 5th edition of The Business Environment addresses these key questions and many more. Encouraging students to considerthe challenges and opportunities that managers face in the business environment, it provides a strong basis from which to build an overall understanding of the context of business.

 

Key Features

 

Learn about the latest issues in business: technology and e-business, corporate responsibility, and socio-cultural influences

 

Apply theory to practice through the diverse cases and examples, covering both private and public sector, such as Amazon, Toyota and the mobile phone market

 

Study online! Test your knowledge through self-assessment questions, and find useful weblinks at www.pearsoned.co.uk/worthington.

 

 

 

 

Ian Worthington is a Reader and Chris Britton a Principal Lecturer in the Department of Strategy and Management at Leicester Business School, De Montfort University.

 

 

 

À propos de cette édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2008
• ISBN 10: 007711972X
• ISBN 13: 9780077119720
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 560