Principles of Services Marketing - Couverture souple

Palmer, Adrian

Couverture souple

ISBN 10 : 0077129512 ISBN 13 : 9780077129514

Editeur : McGraw-Hill Higher Education, 2011

Synopsis

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.

A propos du livre

Biographie de l'auteur :

Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.

À propos de cette édition

• Éditeur: McGraw-Hill Higher Education
• Date d'édition: 2011
• ISBN 10: 0077129512
• ISBN 13: 9780077129514
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 368