International Marketing

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9780077148157: International Marketing
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Ghauri
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ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Description du livre McGraw-Hill Education. Etat : Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, Prompt Customer Service. N° de réf. du vendeur 43605345

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Ghauri
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Description du livre McGraw-Hill Education. Etat : Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, Prompt Customer Service. N° de réf. du vendeur 43962200

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Ghauri, Ghauri
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Pervez Ghauri, Philip R. Cateora
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Description du livre McGraw-Hill Education - Europe, United States, 2014. Paperback. Etat : New. 4th edition. Language: English . Brand New Book. Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner.You will discover:* The importance of international marketing to creating growth and value* The management practices of companies, large and small, seeking market opportunities outside their home country* Why international marketing management strategies should be viewed from a global perspective* The role of emerging economies in today s business environment* The impact of increased competition, changing market structures, and differing cultures upon businessKey Features:* An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. * `Going International vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. * Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study * Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. * A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning.Professor Pervez Ghauri teaches International Marketing and International Business at King s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008. N° de réf. du vendeur AA39780077148157

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Pervez Ghauri, Philip R. Cateora
Edité par McGraw-Hill Education - Europe, United States (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Description du livre McGraw-Hill Education - Europe, United States, 2014. Paperback. Etat : New. 4th edition. Language: English . Brand New Book. Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner.You will discover:* The importance of international marketing to creating growth and value* The management practices of companies, large and small, seeking market opportunities outside their home country* Why international marketing management strategies should be viewed from a global perspective* The role of emerging economies in today s business environment* The impact of increased competition, changing market structures, and differing cultures upon businessKey Features:* An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. * `Going International vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. * Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study * Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. * A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning.Professor Pervez Ghauri teaches International Marketing and International Business at King s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008. N° de réf. du vendeur AA39780077148157

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Ghauri, Pervez
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ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Description du livre McGraw-Hill Education, 2014. PAP. Etat : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du vendeur CM-9780077148157

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Pervez Ghauri (author), Philip Cateora (author)
Edité par McGraw-Hill Education 2014-01-16, London (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Description du livre McGraw-Hill Education 2014-01-16, London, 2014. paperback. Etat : New. N° de réf. du vendeur 9780077148157

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Ghauri, Pervez; Cateora, Philip R.
Edité par Mcgraw-Hill Publ.Comp. (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Description du livre Mcgraw-Hill Publ.Comp., 2014. Etat : New. *** Nota: EL COSTE DE ENVÍO A CANARIAS ES 11.49 EUROS. Si ha realizado un pedido con destino a CANARIAS no podemos hacer el envío con el coste actual. Nos pondremos en contacto con usted para comunicar el coste total del envío a Canarias y si está de acuerdo, Abebooks le efectuará el cargo adicional. N° de réf. du vendeur 9869137

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Ghauri, Pervez / Cateora, Philip R.
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Description du livre Etat : New. Publisher/Verlag: McGraw-Hill Higher Education | Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner.You will discover:-The importance of international marketing to creating growth and value-The management practices of companies, large and small, seeking market opportunities outside their home country-Why international marketing management strategies should be viewed from a global perspective-The role of emerging economies in today's business environment-The impact of increased competition, changing market structures, and differing cultures upon businessKey Features:-An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate.-'Going International' vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples.-Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study-Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online.-A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning.Professor Pervez Ghauri teaches International Marketing and International Business at King's College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008. | Part 1: An OverviewChapter 1The Scope and Challenge of International MarketingChapter 2The Dynamics of International MarketsPart 2: The Impact of Culture and Political Systems on International MarketingChapter 3Geography and History: The Foundations of Cultural UnderstandingChapter 4Cultural Dynamics in International MarketingChapter 5The International Political and Legal EnvironmentPart 3: Assessing International Market OpportunitiesChapter 6Researching International MarketsChapter 7Emerging Markets and Market BehaviourChapter 8Regional Market Groups and Marketing ImplicationsPart 4: Developing International Marketing StrategiesChapter 9International Marketing StrategiesChapter 10International Market Entry StrategiesChapter 11International Segmentation and PositionChapter 12 International Branding StrategiesChapter 13Exporting and LogisticsChapter 14Ethics and Social Responsibility in International MarketingPart 5: Making International Marketing DecisionsChapter 15Product Decisions for International MarketsChapter 16Marketing Industrial Products and Business ServicesChapter 17International Distribution and RetailingChapter 18Pricing for International MarketsChapter 19International Promotion and AdvertisingChapter 20Personal Selling and NegotiationsPart 6: Supplementary ResourcesThe Country Notebook: a Guide for Developing a Marketing PlanCase Studies | Format: Paperback | Language/Sprache: english | 1190 gr | 264x198x30 mm | 682 pp. N° de réf. du vendeur K9780077148157

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10.

Pervez Ghauri; Philip R. Cateora
Edité par McGraw-Hill Education (2015)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Description du livre McGraw-Hill Education, 2015. Etat : NEW. N° de réf. du vendeur 9780077148157

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