International Marketing

 
9780077148157: International Marketing

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1.

Pervez Ghauri; Philip R. Cateora
Edité par McGraw-Hill Education - Europe 2014-01-01, London (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Blackwell's
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Description du livre McGraw-Hill Education - Europe 2014-01-01, London, 2014. paperback. État : New. N° de réf. du libraire 9780077148157

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2.

Pervez Ghauri; Philip R. Cateora
Edité par McGraw-Hill Education - Europe, United States (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
Neuf(s) Paperback Quantité : 10
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The Book Depository US
(London, Royaume-Uni)
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Description du livre McGraw-Hill Education - Europe, United States, 2014. Paperback. État : New. 4th Revised edition. 260 x 194 mm. Language: English . Brand New Book. Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today s dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: the importance of international marketing to creating growth and value; the management practices of companies, large and small, seeking market opportunities outside their home country; why international marketing management strategies should be viewed from a global perspective; the role of emerging economies in today s business environment; and the impact of increased competition, changing market structures, and differing cultures upon business. Key Features: an extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate; Going International vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples; further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study. Features: key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008. N° de réf. du libraire AA39780077148157

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3.

Pervez Ghauri; Philip R. Cateora
Edité par McGraw-Hill Education - Europe, United States (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
Neuf(s) Paperback Quantité : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
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Description du livre McGraw-Hill Education - Europe, United States, 2014. Paperback. État : New. 4th Revised edition. 260 x 194 mm. Language: English . Brand New Book. Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today s dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: the importance of international marketing to creating growth and value; the management practices of companies, large and small, seeking market opportunities outside their home country; why international marketing management strategies should be viewed from a global perspective; the role of emerging economies in today s business environment; and the impact of increased competition, changing market structures, and differing cultures upon business. Key Features: an extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate; Going International vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples; further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study. Features: key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008. N° de réf. du libraire AA39780077148157

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Pervez Ghauri; Philip R. Cateora
Edité par McGraw-Hill Education (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Books2Anywhere
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Description du livre McGraw-Hill Education, 2014. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire GB-9780077148157

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5.

Pervez Ghauri; Philip R. Cateora
Edité par McGraw-Hill Education - Europe (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Description du livre McGraw-Hill Education - Europe, 2014. État : New. Presents an introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Num Pages: 682 pages, illustrations, maps. BIC Classification: KJMV7. Category: (G) General (US: Trade). Dimension: 197 x 262 x 22. Weight in Grams: 1222. . 2014. 4th Revised edition. Paperback. . . . . . N° de réf. du libraire V9780077148157

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6.

Pervez Ghauri; Philip R. Cateora
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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GreatBookPrices
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Description du livre État : New. N° de réf. du libraire 19861673-n

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7.

Pervez Ghauri; Philip R. Cateora
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Ria Christie Collections
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Description du livre Paperback. État : New. Not Signed; Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essentia. book. N° de réf. du libraire ria9780077148157_rkm

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8.

Pervez Ghauri; Philip R. Cateora
Edité par McGraw-Hill Education / Europe, (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Green Books
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Description du livre McGraw-Hill Education / Europe, 2014. Paperback. État : New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. N° de réf. du libraire V9780077148157

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9.

Pervez Ghauri; Philip R. Cateora
Edité par McGraw-Hill Higher Education (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
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Speedy Hen
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Description du livre McGraw-Hill Higher Education, 2014. État : New. Bookseller Inventory # ST0077148150. N° de réf. du libraire ST0077148150

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10.

Pervez Ghauri; Philip R. Cateora
Edité par McGraw-Hill Higher Education 2014-01-01 (2014)
ISBN 10 : 0077148150 ISBN 13 : 9780077148157
Neuf(s) Quantité : 5
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Chiron Media
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Description du livre McGraw-Hill Higher Education 2014-01-01, 2014. État : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du libraire NU-LBR-01258228

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