MP International Business with CESIM Global Challenge Simulation Access Card - Couverture rigide

Ball, Donald; Geringer, Michael; Minor, Michael S; Mcnett, Jeanne M.

Couverture rigide

ISBN 10 : 0077606124 ISBN 13 : 9780077606121

Editeur : McGraw-Hill Higher Education, 2012

Synopsis

Book by Ball Donald Geringer Michael Minor Michael McNett

A propos du livre

Présentation de l'éditeur :

International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

Biographie de l'auteur :

Mike is the professor of Strategy and International Business, and Global Strategy and Law

Professor of Marketing and INternational Business

À propos de cette édition

• Éditeur: McGraw-Hill Higher Education
• Date d'édition: 2012
• ISBN 10: 0077606124
• ISBN 13: 9780077606121
• Reliure: Relié
• Nombre de pages: 536