Strategic Management of Technological Innovation - Couverture souple

Schilling, Melissa A

Couverture souple

ISBN 10 : 0078029236 ISBN 13 : 9780078029233

Editeur : McGraw-Hill Higher Education, 2012

A propos du livre

Présentation de l'éditeur :

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

Biographie de l'auteur :

One of CWL HIll's studens at UW

À propos de cette édition

• Éditeur: McGraw-Hill Higher Education
• Date d'édition: 2012
• ISBN 10: 0078029236
• ISBN 13: 9780078029233
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 336