Strategic Management in Multinational Companies - Couverture rigide

Doz, Yves L.

 
9780080318073: Strategic Management in Multinational Companies

Synopsis

Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries).

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Autres éditions populaires du même titre

9780080318080: Strategic Management in Multinational Companies

Edition présentée

ISBN 10 :  0080318088 ISBN 13 :  9780080318080
Editeur : Butterworth-Heinemann Ltd, 1986
Couverture rigide