Articles liés à The Marketing Research Process:Fifth edition
Synopsis
Book by Wright Len Tiu Crimp Margaret
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring.
In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. Specifically there is greater coverage of:
· the impact of information technology and database marketing on the market research industry;
· business to business marketing research with an entirely new chapter devoted to this important topic;
· the international dimensions of marketing research. The Marketing Research Process has long been regarded as a practical text for marketing research. This new edition includes recent case material and end of chapter questions designed to test students' understanding. The book provides a sound foundation for the students of marketing research on degree programmes in universities and for those studying on professional courses in market research from the Market Research Society and the Chartered Institute of Marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurFt PrenticeHall
- Date d'édition2000
- ISBN 10 0130117536
- ISBN 13 9780130117533
- ReliureBroché
- Langueanglais
- Numéro d'édition5
- Nombre de pages496
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The Marketing Research Process, 5th Ed.: Fifth edition
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Financial Times/ Prentice Hall, 2000
ISBN 10 : 0130117536
ISBN 13 : 9780130117533
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The Marketing Research Process, 5th Ed.: Fifth edition
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ISBN 10 : 0130117536
ISBN 13 : 9780130117533
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The Marketing Research Process
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ISBN 13 : 9780130117533
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The Marketing Research Process
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ISBN 10 : 0130117536
ISBN 13 : 9780130117533
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The Marketing Research Process
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The Marketing Research Process
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Ft Prenticehall, 2000
ISBN 10 : 0130117536
ISBN 13 : 9780130117533
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780130117533. N° de réf. du vendeur 9170899
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The Marketing Research Process
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Prentice Hall/Financial Times, 2000
ISBN 10 : 0130117536
ISBN 13 : 9780130117533
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780130117533. N° de réf. du vendeur 8841925
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The Marketing Research Process [Taschenbuch] by Wright, Len Tiu; Crimp, Margaret
Edité par
Financial Times Prentice Hall, 2000
ISBN 10 : 0130117536
ISBN 13 : 9780130117533
Neuf
Taschenbuch
Vendeur : unifachbuch e.K., Köln, NRW, Allemagne
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Taschenbuch. Etat : Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring. In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. 496 pp. Englisch. N° de réf. du vendeur INF1000034920
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