Advertising: Principles and Practice

Wells, William; Etc.; Burnett, John; Moriarty, Sandra

ISBN 10 : 0130152498 ISBN 13 : 9780130152497

Editeur : Prentice-Hall, 1989

Synopsis

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A propos du livre

Présentation de l'éditeur :

For introductory courses in advertising.

 

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Présentation de l'éditeur :

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

À propos de cette édition

• Éditeur: Prentice-Hall
• Date d'édition: 1989
• ISBN 10: 0130152498
• ISBN 13: 9780130152497
• Reliure: Livre broché
• Nombre de pages: 614