Marketing Research: Online Research Applications (Includes SPSS 11.0): United States Edition - Couverture rigide

Burns, Alvin C.; Bush, Ronald F.

9780130351357: Marketing Research: Online Research Applications (Includes SPSS 11.0): United States Edition

Couverture rigide

ISBN 10 : 0130351350 ISBN 13 : 9780130351357

Editeur : Pearson, 2003

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Book by Burns Alvin C Bush Ronald F

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Présentation de l'éditeur :

Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.

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