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Book by Osenton Tom
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Présentation de l'éditeur :
TOM OSENTON has more than 25 years of senior-level management experience at world-class companies such as the CapCities/ABC, The Sporting News, and Billboard Publications. He worked on three Olympic Games as an executive with the ABC Television Network, serving as network spokesman in 1984. As President and CEO of The Sporting News, he spearheaded a major turnaround that helped save the nation's oldest sports weekly, while pioneering an early move to the Web.
Tom is currently CEO of the Customer Share Group LLC―a leading management and marketing consultancy that advises some of the world's major companies and brands on developing customer share strategies. As a leading expert on strategic marketing and planning, he is a popular industry speaker and a frequent participant at industry seminars, conferences, and webinars.
Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton demonstrates how leading companies apply customer share marketing to increase sales and profits, often more effectively and at a substantial savings over traditional methods.
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- ÉditeurFinancial Times/ Prentice Hall
- Date d'édition2002
- ISBN 10 0130671673
- ISBN 13 9780130671677
- ReliureRelié
- Nombre de pages320
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EUR 38,88
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Customer Share Marketing: How The World*s Great Marketers Unlock Profits From Customer Loyalty
Edité par
Financial Times Management
(2002)
ISBN 10 : 0130671673
ISBN 13 : 9780130671677
Neuf
Couverture rigide
Quantité disponible : 1
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Description du livre Etat : New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. N° de réf. du vendeur ABTR-270743
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EUR 38,88
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Image d'archives
Customer Share Marketing: How The World*s Great Marketers Unlock Profits From Customer Loyalty
Edité par
Financial Times Management
(2002)
ISBN 10 : 0130671673
ISBN 13 : 9780130671677
Neuf
Couverture rigide
Quantité disponible : 1
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Evaluation vendeur
Description du livre Etat : New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. N° de réf. du vendeur ABRR-270743
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Image d'archives
Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty
Edité par
Financial Times Management
(2002)
ISBN 10 : 0130671673
ISBN 13 : 9780130671677
Neuf
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Hardcover. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur think0130671673
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