Writing and Speaking at Work: A Practical Guide for Business Communication - Couverture souple

Bailey, Edward P.

Couverture souple

ISBN 10 : 0130807311 ISBN 13 : 9780130807311

Editeur : Pearson, 1998

Synopsis

This book emphasizes the practical aspects of writing and speaking for the world of work. It avoids unnecessary theoretical matters, giving useful, concrete advice that both undergraduate and graduate students can apply immediately.*Recognizes the computer has revolutionized business writing and speaking*Focuses directly on the two most important communication skills that people in business need - writing and speaking*Teaches students how to write with a straightforward, plain-English style

A propos du livre

Quatrième de couverture

The goal of Writing & Speaking at Work is to help students roll up their sleeves and actually learn to write and speak. This concise, easy-to-read text focuses directly on these two crucial communication skills. It offers students and professionals practical advice they can apply today and every day.

This third edition has been fully updated and provides the most up-to-date coverage of e-mail communication and computer presentation techniques.

New Features

A new chapter entitled "Writing for the Web" covers these key topics:

• understanding how viewers look at Web pages
• making your home page user-friendly
• making your content pages efficient
• making good design choices

You'll also find many relevant and up-to-date examples throughout the book.

Finally, a new Web site includes a concise summary of main points in each chapter and a short, interactive quiz to help reinforce those points.

Hallmark Features

• Plain English Approach: Teaches students to write and speak clearly and efficiently.
• Style: Promotes a more spoken style of writing―the standard for most businesses today.
• Organization: Focuses on presenting the main point up front.
• Document Layout: Explains how to create documents that look inviting and visually show the structure of the document.
• Speaking: Shows students how to design a presentation so it's easier to give―and easier for the audience to understand.
• Visual Aids: Emphasizes computer presentations―the up-to-date approach students must master to be competitive in the job market.

Quatrième de couverture

The goal of Writing and Speaking at Work is to help students roll up their sleeves and actually learn to write and speak. This easy to read, concise text focuses directly on those two crucial communication skills. It offers students and professionals practical advice they can apply today and every day in their future!

The new edition has been fully updated and provides the most up-to-date coverage of email communication and presentational techniques.

All NEW!!!

• Chapter 11, Making the most of e-mail
• Chapter 14, Developing a clear structure
• Chapter 19, Preparing an annotated presentation

A must read for everyone in business!

• Plain English Approach
  Teaches students to write and speak clearly and efficiently.
• Style
  Urges a more spoken style of writing—the standard for most businesses today.
• Organization
  Focuses on presenting the main point up front.
• Layout
  Explains how to create documents that look inviting.
• Speaking
  Shows students how to design a presentation so it's easier to give—and easier for the audience to understand.
• Visual Aids
  Emphasizes computer presentations—the up-to-date approach students must master to be competitive in the job market.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1998
• ISBN 10: 0130807311
• ISBN 13: 9780130807311
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible