Marketing: Connecting With Customers - Couverture souple

Harrell, Gilbert D.; Frazier, Gary L.

Couverture souple

ISBN 10 : 0130900982 ISBN 13 : 9780130900982

Editeur : Pearson College Div, 2000

A propos du livre

Présentation de l'éditeur

Fall '02 courses will receive 3 hole-punched/loose-leaf edition with FREE Marketing Plan Pro. This text communicates precisely what today's outstanding marketers do—CONNECT with their customers—through technology, through relationships, and with diversity—globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the author's years of teaching, research, and consulting experience with a bias for action and application to real-world issues and forces. In particular, it shows how the Internet has transformed how this "connecting" takes place.

Détails de l'édition

• Éditeur: Pearson College Div
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130900982
• ISBN 13: 9780130900982
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible