Marketing - Couverture souple

Comfort, Jeremy; Brieger, Nick

 
9780130934697: Marketing
Couverture souple
ISBN 10 : 0130934690 ISBN 13 : 9780130934697
Editeur : Pearson Education Limited, 1992

Synopsis

Aimed at students of business management and also at practising managers, this series covers the five main areas of - marketing, finance, personnel, production and operations, and language reference. Each of the four management books is based around those areas essential for learners who need to develop their knowledge of management principles and practices, together with business communication skills. All the management books draw on mainstream management texts used for teaching and on course throughout the world. The book covers: the role of marketing; ysis of market opportunities; buyer behaviour and market segmentation; product development and management; pricing; placing; promotion; and international marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
1992
Langue
anglais
ISBN 10 
0130934690
ISBN 13 
9780130934697
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780131057500: Marketing

Edition présentée

ISBN 10 :  0131057502 ISBN 13 :  9780131057500
Editeur : Prentice-Hall, 1992
Couverture souple