Writing for the Mass Media - Couverture souple

Stovall, James Glen

Couverture souple

ISBN 10 : 0130979651 ISBN 13 : 9780130979650

Editeur : Allyn & Bacon, 1993

Synopsis

Book by Stovall James Glen

A propos du livre

Présentation de l'éditeur

Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.

Présentation de l'éditeur

Writing for the Mass Media remains one of the clearest and most effective introductions to media writing available.

This book offers clear writing, simple organization, abundant exercises, and precise examples that give you information about media writing and opportunities to develop your skills as a professional writer. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.

À propos de cette édition

• Éditeur: Allyn & Bacon
• Date d'édition: 1993
• ISBN 10: 0130979651
• ISBN 13: 9780130979650
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 336