Event Management For Tourism, Cultural, Business, And Sporting Events - Couverture souple

Van Der Wagen, Lynn; Carlos, Brenda R.

Couverture souple

ISBN 10 : 0131149385 ISBN 13 : 9780131149380

Editeur : Pearson, 2004

Synopsis

Book by Van Der Wagen Lynn Carlos Brenda R

A propos du livre

Quatrième de couverture :

This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Successful event managers realize that special skills are required for the planning of these expensive and often one-time occasions.

Business projects and new product developments now culminate in events, while high-level business meetings, seminars, conferences and exhibitions are viewed as events. And, of course, there are thousands of festivals and many thousands of weddings, parties, celebratory and sporting events every year, all of which require expert management.

From this book you will learn how to design, plan, market and stage an event. You will learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. And, you will learn what you need to know about legal compliance, risk management, financial control, and how to evaluate the success of the events you stage.

Présentation de l'éditeur :

For courses in Meeting, Event, Exposition and Convention Planning and Management for hospitality or business students.

Event Management is packed full of “true to life” examples of events across the nation—illustrating all the skills needed to become a successful event manager. From this book students will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2004
• ISBN 10: 0131149385
• ISBN 13: 9780131149380
• Reliure: Broché
• Nombre de pages: 320