Strategic Management in the Hospitality Industry - Couverture souple

Olsen, Michael D.; West, Joseph J.; Tse, Eliza Ching Yick

Couverture souple

ISBN 10 : 0131196626 ISBN 13 : 9780131196629

Editeur : Pearson, 2008

Synopsis

For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

A propos du livre

Quatrième de couverture

The only strategic management volume to focus on the hospitality industry now in a second, expanded edition

In today′s intensely competitive hospitality industry, a company striving to succeed must not merely meet industry standards, it must participate in driving industry change. Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow′s leaders in this dynamic field. Based on the premise that adding value for the stockholder, the consumer, and the employee must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad. Written by authors who are widely recognized as the finest instructors in the field, this comprehensive, illustrated guide features:

• New chapters on developing service quality and understanding the industry in an international context
• End–of–chapter case studies showing real–world applications of management theories
• Practical instruction on how to identify internal strengths and weaknesses in a hospitality organization
• Detailed coverage of resource allocation, emphasizing support of products and services that add significant value
• An examination of the defining role of leadership in successful strategic management

Biographie de l'auteur

MICHAEL OLSEN, PhD, is Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia. JOSEPH WEST, PhD, serves as Department Chairman of Hospitality Administration in the College of Business at The Florida State University and as Director of the Hospitality Education Program at the Department of Business and Professional Regulation of the State of Florida. ELIZA CHING–YICK TSE, PhD, is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2008
• ISBN 10: 0131196626
• ISBN 13: 9780131196629
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 384