Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
Effective Public Relations
has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Description du livre Pearson Education, 2005. État : Good. 9th Edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. N° de réf. du libraire GRP36067688
Description du livre Pearson Education, 2005. État : Very Good. 9th Edition. Ships from the UK. Great condition for a used book! Minimal wear. N° de réf. du libraire GRP96067542
Description du livre Pearson, 2003. Paperback. État : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du libraire CHL2115143
Description du livre Pearson, 2003. État : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 950grams, ISBN:9780131230149. N° de réf. du libraire 6871702
Description du livre Paperback. État : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du libraire GOR004235227
Description du livre Pearson. État : Good. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. N° de réf. du libraire Z1-M-024-00644
Description du livre Pearson International. Paperback. État : Fair. N° de réf. du libraire G013123014XI5N00
Description du livre Pearson International. Paperback. État : Good. Light shelf wear and minimal interior marks. N° de réf. du libraire G013123014XI3N00
Description du livre Pearson 2003-05-01, 2003. Paperback. État : Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. N° de réf. du libraire 9780131230149-21
Description du livre Pearson Education, 2006. Soft Cover. État : Very Good. Ninth Edition. 588 pp. Browning to page edges. Size: 4to. N° de réf. du libraire 20083